TikTok, everyone’s favourite short-form video app shared a series of insights about their platform ahead of the upcoming Ramadan 2021 season.
In a briefing, Imran Khan, Marketing Communications Manager, TikTok SEA shared several insights on consumer behaviour in Malaysia and how shopping habits during Ramadan has changed. The shift online saw 28% more consumers shop online, with 24% buying more each time and there is a 2x search for tablets and a 4x search for smartphones.
Other additional bits of trivia include an increase in engagement on TikTok by 12.5% on average during Ramadan season last year with 52% of nurses learning more about new products via ads on the platform with 61% of users feeling that advertising on the platform is unique.
“We’re seeing a high level of user engagement on the platform,” says Imran. “90% of TikTok users have seen ads on TikTok, and more than half (56%) of these search for more information about the ad they’ve just watched. Engagement is increased by 43% for brands that advertise, while 33% talk about the brand/product with people they know. This just goes to show the type of tangible impact that these ads can have on our community of diverse users.”
One of the key reasons for this high level of engagement is that 92.3% of users don’t use a second screen while using the app which makes the experience more immersive which makes signing up on TikTok for Business an effective way to reach consumers.
“With TikTok for Business, brands of all sizes are given the tools to be discovered and connect with the broader communities around them. They will find it easier to tap into unique opportunities that can only be found through TikTok, engaging with users in a safe, positive and immersive manner. This represents a unique opportunity to flip traditional marketing on its head and put brands and businesses at the forefront of innovative storytelling and creativity to connect with today’s generation of digital natives,” concludes Imran. Check them out at https://www.tiktok.com/business/ms