The second Movement Control Order (MCO 2.0) is upon us in Malaysia which is ongoing until 26th January 2021 but our appetite for retail therapy is certainly unabated as Shopee has just released their latest statistics on what we have been snapping up on the online platform.
Shopee’s interesting snippet of data compared what Malaysians bought online compared to the first MCO which took place from 16th to 20th March in 2020 last year and this year from 11th to 15th January 2021.
So what did Malaysians buy for MCO 2.0 on Shopee?
Fortunately, there was no surge in panic buying for pandemic essentials like face masks and hand sanitisers. For this time around, Malaysians bought over a whopping 900,000 home decor products which is a mind boggling 8X increase. Malaysians also bought over 550,000 consumer tech items and 20,000 YES Kasi Up SIM cards for the tech category – an increase of 4.5x compared to the previous year.
Other interesting titbits are that Malaysians are prolific snackers with over 500,000 purchases in biscuits, chocolates, dried fruits, nuts and crackers – that’s 5x more snacks than from last year.
“Unlike the previous MCO where daily essentials accounted for the bulk of the orders on our platform, this time round, the data revealed that Malaysians are also purchasing items to adapt to working and/or studying remotely as well as to spruce up the home. While the platform recorded strong overall growth, the quantum of growth recorded for the non-groceries categories appear to be higher,” said Ian Ho, Regional Managing Director of Shopee.
Shopee will also be offering their customary Shopee 2.2 CNY Sale ahead of Chinese New Year with RM8,888 Shopee Fortune Boxes with prizes up for grabs daily, special Huat Huat Deals at 12 noon, midnight and 8PM on 18th January tonight and 2nd February and more. As always, point your browser to https://shopee.com.my/ for more deals and details.