Malaysian purveyor of electronics and white goods Senheng has taken the next step towards a deeper and more seamless online shopping experience today by signing an MoU with Lazada that appoints the platform as the exclusive and preferred partner for Senheng.

The collaboration will see deeper integration of Senheng’s offline and online presence while leveraging on Lazada’s e-Business tech solutions and logistics chain in order to establish a stronger digital presence nationwide. The timing is serendipitous as it concides with Lazada’s upcoming 9.9 Big Discovery Sale and LazMall’s one-year anniversary in Malaysia.

In keeping with the theme of the upcoming Lazada 9.9 Big Discovery Sale, Senheng also joining in the festivities by enabling customers to hunt for special bargains at 20 selected Senheng retail stores in the Klang Valley starting from 4 September 2019 which is tomorrow. At these 20 selected Senheng stores are special QR codes on display with Lazada’s characteristic heart-shaped logo which customers can scan using the Lazada app on their smartphones to redeem special Senheng vouchers which can then be redeemed on the 9.9 Big Discovery sale.

We are thrilled that Senheng has chosen Lazada as their trusted partner in further accelerating their digital growth. This is in line with our mission to nurture and support local brands and SMES, and we are confident that our fastest-to-market technological solutions and logistics capabilities will bring a beloved homegrown brand closer to Malaysians across the country,”said Leo Chow, Chief Executive Officer of Lazada Malaysia.

Founded in 1989 as a tiny consumer electronics half shop lot, Senheng now has a presence of over 100 stores across Malaysia. We see Lazada as the right eCommerce partner to spearhead the next chapter in Senheng’s expansion, as the platform complements our new retail strategy. Through this partnership, we are able to extend our key value propositions, such as an extra 1 year warranty across Lazada’s extensive customer base, to thrust our business to the forefront of the digital economy,“said Mr. Lim Kim Heng, Managing Director of Senheng Malaysia.


Senheng x Lazada MoU

The upcoming Lazada 9.9 Big Discovery Sale will take place this coming 9th September and will feature a host of bargains, Lazada’s renowned Chup Dulu layby mechanism as well as a host of infotainment shows such as their Guess It programme which will have live streamed games with local Malaysian personalities and more. For more details swing by and

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