It has been said that the future of a nation lies in their next generation and Samsung’s ensuring that the nation’s youth, from all walks of life, gets a chance to be a meaningful part of the future with their Samsung B40 Children’s Outreach Programme that just took place recently in Malaysia as part of their ongoing Love & Care CSR efforts in the region.

Samsung B40

The Samsung B40 Children’s Outreach Programme intends to expose children from household income groups below RM3,000 (the B40) to the potentials and wonder of the fields of knowledge critical to the future – Science, Technology, Engineering and Mathematics (STEM). 

Taking place  from 17 to 20 December 2019, the Samsung B40 Children’s Outreach Programme was a special 4-day workshop that saw 200 children from half a dozen schools as well as specially invited members of the public exposed to a series of interactive learning activities spread across 22 sessions that include interactive storytelling workshops, coding and virtual reality experiences as well as hands-on science experiences too.

Samsung B40 class

The extensive programme was held at the Raja Tun Uda Library in Shah Alam and was carried out in partnership with Me Books Asia, with support from Perbadanan Perpustakaan Awam Selangor (PPAS), Yayasan Warisan Anak Selangor (YAWAS), Persatuan Taska Negeri Selangor, Majlis Perbandaran Subang Jaya (MPSJ), CoBlix, and Atom & The Dot.

Key to the success of the programme was the use of Samsung’s latest smartphones and tablets with a range of the latest Samsung Galaxy tablets used for the workshops as well as the use of the potent Galaxy Note10 in tandem with cardboard VR headsets to experience virtual reality to personally and virtual experience  the raw scenic vistas of Mars. To help participants get the ropes, Samsung contributed teams of employees to volunteer and share their knowledge of Samsung’s smartphones and tablets via their Love & Care programme.

Samsung Malaysia also donated several Galaxy tablets and TVs to participating schools along with basic necessities such as whiteboards, markers, stationery sets and more. “As we head further into the 21 st century, the importance of tech and IT literacy just gets more and more important. While we recognise our responsibility to the development of the nation, we are also equally committed to the communities around us. We hope that through these workshops, the children who participated have been inspired to explore the wonderful world of technology, and the abundant opportunities that it provides in life,” said Yoonsoo Kim, President of Samsung Malaysia Electronics. For more news on Samsung, swing by

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