Sameer Singh has been appointed as the Head of Global Business Solutions, Southeast Asia for TikTok where he will take the helm for leading sales and business marketing solutions for the brand in the region.
Singh has had a storied career stretching over two decades and was CEO at Group M, South Asia as well as leadership positions in Google, GSK, Procter & Gamble and IPG in locations across the globe.
For the uninitiated, the Global Business Solutions division of TikTok aims to engage with target customers in creative ways while offering a positive and safe environment for brand partners.
“TikTok has supported tens of thousands of enterprises and partners, especially small and medium businesses, to elevate their marketing and advertising efforts and grow their business with our extensive product suite. Southeast Asia is a fast-growing region with boundless potential, especially in the short-form content space, and the SEA markets continue to be a priority for us as we expand and innovate our TikTok for Business offerings to suit the diverse needs of this region,” said Singh.
“We are in a dynamic time at TikTok as we introduce new and creative ways for brands of all sizes to reach success on TikTok, and Singh has been indispensable in driving TikTok’s advertising efforts thus far,” said Blake Chandlee, TikTok’s President of Global Business Solutions. “We’re absolutely delighted to welcome him to this new role and look forward to seeing how he will propel the team to new heights as Head of Global Business Solutions in Southeast Asia.”