The impact of the pandemic on how organisations do business has been massive to say the least as budgets and road maps for IT initiatives and digital transformation have become more uncertain. 

What has remained constant though is the need to remain agile and to maximise existing IT budgets without incurring wastage, which is why Dell Technologies’ Project APEX and its As-a-Service strategy is a godsend for harried decision makers looking to do more with less.

What is Project APEX and the Dell Technologies Cloud?

Revealed at Dell Technologies World that took place virtually several days ago, Project APEX is an initiative that seeks to simplify and enhance the means and options that customers can consume IT as-a-service.

Project APEX will give our customers choice, simplicity and a consistent experience across PCs and IT infrastructure from one trusted partner—unmatched in the industry,” said Jeff Clarke, chief operating officer and vice chairman, Dell Technologies.

We’re building upon our long history of offering on-demand technology with this initiative. Our goal is to give customers the freedom to scale resources in ways that work best for them, so they can quickly respond to changes and focus less on IT and more on their business needs.”  

project apex dell technologies jeff clarke

Jeff Clarke, chief operating officer and vice chairman, Dell Technologies

WIth one easy to access interface, customers can access Dell Technologies’ comprehensive array of on-demand services across storage, servers, networking, hyperconverged infrastructure, PCs and more with a few clicks of a mouse.

Customers also gain more choice and vastly more options in how they spend their IT budget, all with Dell Technologies as a trusted partner with options to pay and consume, pay as you go, pay as you use or as a subscription along with easy scalability.

The cornerstone of Project APEX is the new Dell Technologies Cloud Console that centralises all accessible services into one unified interface so that customers can manage and scale up or down their cloud services and other as-a-Service solutions whether they’re doing it onsite, at edge locations or on public clouds.

As part of Project APEX, Dell Technologies is expanding their portfolio of Dell Technologies Cloud and as-a-Service portfolio, all of which can be easily managed with the Dell Technologies Cloud Console. 

These additional offerings include subscription pricing for hybrid clouds from as low as US$47 per instance per month on the Dell Technologies Cloud Platform and a pre-approved Flex on Demand pricing option that allows customers to enjoy a pay-per-use experience.

Dell technologies project apex

The Dell Technologies Cloud Console

Also of note is the addition of an expanded fully-managed Dell Technologies Cloud PowerProtect for Multi-cloud service that can protect data and applications across public clouds in a single destination to the major public clouds.

The good part is that there are cost savings through PowerProtect appliance’s deduplication technology and zero egress fees when retrieving data from Microsoft Azure.

Dell Technologies will be offering Storage-as-a-Service (STaaS) as well as an on-premises, as-a-Service menu of selectable, scalable and elastic storage resources that can be easily managed using the Dell Technologies Cloud Console.

By the end of 2021, the agility and adaptability that comes with as-a-Service consumption will drive a 3X increase in demand for on-premises infrastructure delivered via flexible consumption/as-a-Service solutions,” said Rick Villars, group vice president, Worldwide Research at IDC.

dell technologies project apex

The Dell Technologies Cloud Console lets you get a birds’ eye view of all your services and costss at a glance

Dell Technologies Cloud Availability 

Dell Technologies Cloud is available as a public preview in the United States with Asia and Japan slated for the first half of 2021. For Dell Technologies Storage as-a-Service, the company is planning for availability in the States first also in the first half of 2021.

For Dell Technologies Cloud Platform instance-based offerings with subscription pricing, the service is already available in the U.S, France, Germany and the UK. Asia Pacific and Japan will be able to get it in sometime in the first half of 2021. 

Dell Technologies Cloud PowerProtect for Multi-Cloud is already available in the U.S, UK and Germany though no date for deployment in Asia has been stated as yet. Their Flex on Demand services are however available in the United States, Europe, Latin AMerica and the Asia Pacific region including Japan. For more details, check out Dell Technologies official post here.

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