Those who appreciate the finer things in life and seek personalised, refined aesthetics and state-of-the-art tech in their vehicles will likely find the name of premium French brand DS Automobiles on the tip of their tongue though finding their bespoke, beautifully hewn rides locally was a bit of a pipe dream . Fortunately, Naza Euro Motors Sdn Bhd has officially launched the new DS Store in Petaling Jaya which is the first of its kind in Malaysia and Southeast Asia, opening the doors for discerning clients to experience and purchase DS Automobiles in Malaysia.
Consisting of 3,230 square feet of premium floor space, the new DS Automobiles flagship store is adorned with luxurious decor in the iconic black, carmine red and champagne of the marque. The new DS Automobiles store acts as a one-stop venue for both prospective customers seeking to experience what DS Automobiles has to offer while also serving existing customers for their service needs.
Dato’ Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings said, “The new DS Store Petaling Jaya is the first to be introduced in Malaysia and in Southeast Asia. It is designed to provide premium service and the best in customer experience. The DS Store is about inviting visitors to immerse themselves in the values of the DS brand and gives visitors sophistication at their fingertips to configure, personalise and view their new DS.”
“With DS Automobiles’ fervent support and vision to continue accelerating DS brand
development in Malaysia, we plan to invest RM5 million for marketing, operations and such in 2019, on top of the initial investment of RM2 million to set up the flagship store,” added Dato’ Samson.
Taking pride of place in the center of the new DS Automobiles showroom is their DS 7 Crossback SUV which enthralled guests at the official launch of the DS Automobiles flagship store. Of note is a dedicated customer lounge that allows customers to configure, personalise and purchase their own DS automobile while a VR Zone allows visitors to get a view of DS Automobiles fleet of vehicles in vivid virtual reality. For more details swing by www.dsautomobiles.com.my