Kaspersky completes rebranding exercise with APAC offices for new year with a new mission – building a safer world

Kaspersky completes rebranding exercise with APAC offices for new year with a new mission – building a safer world

Renowned cybersecurity provider Kaspersky has completed their rebranding exercise with a new redesign of their regional headquarters in Singapore as well as their other offices in the Asia Pacific region. The newly painted walls and refreshed logo at their headquarters in Harbourfront Tower One along with their other facilities in India, South Korea, Japan, China, Australia and Malaysia proudly denote Kaspersky’s new branding and mission – building a safer world.


The rebranding exercise for Kaspersky’s Singapore headquarters is the culmination of their announcement last June where the company announced a change from their old name of Kaspersky Lab to Kaspersky and an announcement of their new mission – from saving the world to building a safer world. 


The Kaspersky team at the Singapore regional headquarters

Kaspersky has also seen key milestones that have brought the brand to greater prominence in the APAC region including the Security Analysis Summit 2019 and the signing of their cooperation with INTERPOL, both of which took place in Singapore. Another major milestone that took place was the establishment of their third Transparency Centre, the first in APAC in Cyberjaya, Malaysia.

“Before 2019 ends, our offices all over the region are also updated with our new Kaspersky green and our new logo. The changes, however, go beyond the fresh look. It is also about how we shift our business mindset, our corporate practices, ourmarket priorities and our vision and mission as a company. We are grateful for our partners and stakeholders who are supporting our journey and we look forward to an exciting year ahead,” says Stefan Neumeier, Managing Director for Asia Pacific at Kaspersky.

Stefan Neumeier, Managing Director for Asia Pacific at Kaspersky

He adds,”In the consumer space things are moving more into mobile. I see much more mobile and IoT devices that will be connected to the internet. We are ready with our promise to our customers to secure and protect them when they are connected to the Internet with Kaspersky security solutions.

The rebranding and new mission both emphasise Kaspersky’s staunch commitment to a trusted and transparent future where everyone has the endless opportunities technology brings because the company protects it.

We are grateful for the global initiative to give our office a new look ahead of 2020. Because of the fresh vibe in our local office, all employees in whichever role we are in, we can feel that the company is moving as one entity towards a better direction. We are excited and ready for the changes on how we work, how we think, how we innovate and how we improve ourselves to protect more and more users globally,” says Mr. Yeo Siang Tiong, General Manager, SEA Kaspersky Lab. 

To find out more about Kaspersky’s Cybersecurity solutions and their other protects which cover the gamut from solutions to protect mobile devices to enterprise level solutions, swing by www.kaspersky.com

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