Everyone’s favourite ride and delivery app is teaming up with everyone’s favourite beverage brand Coca-Cola. According to an official announcement, Grab and Coca-Cola will be collaborating on impactful initiatives that will accelerate digital skilling for merchants and promote one of the world’s beloved drinks to consumers.
This partnership will span Singapore, Indonesia, Malaysia, Thailand, the Philippines and Vietnam. In broad strokes, the partnership between Grab and Coca-Cola will assist retailers to set up digital storefronts for retailers on GrabFood and GrabMart to sell their diverse range of beverages to Grab’s digital consumer base and support merchants intent on being distributors for Coca-Cola products with both companies offering digital literacy and e-commerce training for interested merchants to optimise business growth.
Another additional aspect of the partnership is leveraging the Grab app to reach out to consumers and drive sales back to merchant partners.