Boost mobile wallet app aims to paint the town red

Boost mobile wallet app aims to paint the town red

Malaysians keen to go cashless will likely appreciate what the Boost mobile wallet app has to offer. Launched last year as a lifestyle loyalty app, Boost has now turned into an e-wallet with a youth oriented bent and significant partnerships with a host of entertainment, dining and shopping purveyors in Malaysia.

Christopher Tiffin, CEO of Boost

Christopher Tiffin, CEO of Boost

The Boost app, like many e-wallets is able to store value with users transferring cash into the app via credit card ,debit card or any of 17 banking partners. When conducting a transaction, buyers simply scan a provided QR code by the merchant, key in their PIN number and the amount to pay and they’re done with the amount deducted from Boost’s e-wallet.

Of particular note is that the Boost app allows users to send money to another user without interbank charges and across mobile networks. It also has the rather novel ability to allow users to go dutch when splitting payments such as after a meal and cash out tord value to a bank account.



Boost subscribers are also able to take advantage of Boost to top up their prepaid mobile credit as well as purchase a host of digital vouchers from the Boost ‘Digital Shop’. These vouchers run the gamut ranging from top-up credits for popular gaming platforms like Steam, Garena, MOL, Playstation store all the way to vouchers from a cornucopia of restaurants such as myBurgerlab, Inside Scoop, La Juiceria, Krispy Kreme and more. More fashion oriented users can also acquire vouchers from 11Street, Lazada, Zalora and Shopee. Better yet, these digital vouchers can also be gifted too.

To date, Boost has over 800,000 active users with over 5,000 merchants in Kuala Lumpur that accept payment via the app. In conjunction with Chinese New Year, Boost will debut its ‘Paint the Town Red’ campaign which has a host of red QR codes scattered across town at all online and offline partner merchants. Scanning these QR codes and conducting a transaction via Boost  will allow users to receive ang pows and be in the running for a Share & Get Ang Pow minigame.

The Boost app is free for download on iOS and the Google Play store and currently works in Malaysia though other countries are slated down the line. For more details swing by https://www.myboost.com.my/

 

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