Pizza Hut’s new digital concept store blends augmented reality and pizza into a tasty new whole

Pizza Hut’s new digital concept store blends augmented reality and pizza into a tasty new whole 1

Ordering and eating pizza is usually a straightforward, unimaginative affair that involves you plonking down cash and then waiting for it to emerge from the oven. Through some arcane process, disparate ingredients – gooey cheese, crisp dough and chunks of whatever condiment you’ve ordered (except pineapple, who puts fruits on a pizza?) are magically transformed…

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