Samsung’s ostrich ad scores awards aplenty at Cannes and beyond

Samsung’s ostrich ad scores awards aplenty at Cannes and beyond

Samsung has a knack of coming up with rather catchy commercials. In one of them, a curious ostrich dons the Gear VR combined with a Galaxy S8. To the tune of Elton John’s ‘Rocket Man’, it learns to take flight, showing how their Gear VR opens up new worlds. Samsung’s ostrich ad is whimsical and memorable in equal measure to the point that it bagged a slew of awards. How many? A whopping 36 of them.


Samsung’s ostrich ad has gotten seven Gold Pencils, three Silver Pencils and three Bronze Pencils in the Branded Entertainment category at the prestigious The One Club Awards along with a pack of Golden Lions at Cannes Lions 2017, multiple awards at the Clio Awards 2017 as well as a host of Gold, Silver and Bronze Status at the London International Awards 2017. That, folks, is quite a feat. To refresh your memory, here’s the ad:

“‘Ostrich shows the very real, human-centric story of how bold action can defy barriers. This focus on creating human value through our technology is at the core of our global marketing program and it is exciting to see it resonate with audiences as well as our peers,” said Pio Schunker, Executive Vice President and Global Head of Brand Marketing, Mobile Communications Business at Samsung Electronics. “We’re honored to receive this recognition from one of the world’s leading non-profit organisations celebrating creative excellence.”  

Here’s the complete list of awards that Samsung’s Ostrich ad has won:

The One Show Awards 2018

    • Gold Pencil: Craft – Visual Effects / Single
    • Gold Pencil: Craft – Direction / Single
    • Gold Pencil: Craft – Animation / Single
    • Silver Pencil: Online / Short Form – Single
    • Bronze Pencil: Television / Long Form – Single
  • One Club ADC Award 2018
    • Gold Pencil: Craft – Cinematography – Single
    • Gold Pencil: Online – Mobile/Online Video – Single
    • Gold Pencil: Craft – Film Animation – Single
    • Gold Pencil: Craft – Film/Special Effects – Single
    • Silver Pencil: Television – Film/Online Video Commercials/Online Commercial – Single
    • Silver Pencil: Craft – Film Direction – Single
    • Bronze Pencil: Craft – Special Effects – Single
    • Bronze Pencil: Craft – Special Effects – Single
  • D&AD 2018
    • Yellow Pencil: Film Advertising Crafts – Special Effects for Film Advertising
    • Graphite Pencil: Film Advertising – TV Commercials 61-120 seconds
    • Wood Pencil: Film Advertising Craft – Use of Music for Film Advertising
  • Cannes Lions 2017
    • Golden Lion: Film Craft – Direction
    • Golden Lion: Film Craft – Visual Effects
    • Golden Lion: Film Craft – Animation
    • Silver Lion: Film
    • Silver Lion: Film Craft – Use of Licensed / Adapted Music
    • Bronze Lion: Cyber
    • Bronze Lion: Entertainment
  • Clio Awards 2017
    • Gold Winner: Film – Short Form
    • Silver Winner: Film Technique – Cinematography
    • Silver Winner: Film Technique – Direction
    • Silver Winner: Film Technique – Visual Effects
    • Bronze Winner: Film Technique – Editing
    • Bronze Winner: Film Technique – Licensed Music
  • London International Awards (LIA) 2017
    • Gold Statue: Music & Sound – Use of Licensed Music
    • Gold Statue: TV/Cinema/Online Film: Electronic Equipment
    • Gold Statue: Production & Post-Production – Visual Effects
    • Gold Statue: Production & Post-Production – CGI Animation
    • Silver Statue: Production & Post-Production – Direction
    • Bronze Statue: Production & Post-Production – Cinematography 
    • Bronze Statue: Music & Sound – Sound Editing

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