Samsung Love & Care programme gives back to the community

Samsung Love & Care programme gives back to the community

Not everyone gets access to clean water to drink, a sound education or, for the matter, electricity which is where the Samsung Love & Care corporate social responsibility programme comes into the picture.

In conjunction with Samsung’s 80th anniversary and as part of their ongoing Love & Care programme, 80 Samsung employees volunteered to visit the underprivileged orang asli village of Kampung Ulu Tuai in Pahang to provide basic educational sessions, distribute essential necessities and help in creating a greener environment by helping to plant a symbolic 80 trees around the village grounds.

Officially ‘adopted’ by Samsung back in 2015, Kampung Ulu Tuai has experienced a change for the better as it now enjoys clean running water via  a solar automated self-cleaning mobile filtration system developed by the University of Malaya that was installed last year in 2017. The community also received a total of 300 portable solar-powered LED lights though more was needed. Samsung answered the call and donated an additional 100 of the sturdy, compact solar-powered lamps to help them in their daily lives.

We are glad to be back in Kampung Ulu Tual for the 4th year consecutive, to continue what we started under Samsung’s Love & Care programme. Before this, we had provided the basic living necessities for them to lead a better life filled with possibilities. To celebrate Samsung’s 80th Anniversary this year, we have decided to take a different approach by extending love and care to the environment as well. We hope that through this, we can inspire them to continue preserving and protecting Mother Nature. I’m proud of all Samsung volunteers today who have demonstrated exemplary volunteering work and we look forward for more initiatives in future,” said Mr Yoonsoo Kim, President of Samsung Malaysia
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