Berjaya rolls out B Infinite loyalty programme and app

The Berjaya Group’s loyalty program that was formerly known as BCARD got a major revamp and has been rebranded as B Infinite with a new B-shaped logo superimposed with the sign for infinity. The BCARD loyalty programme began in 2011 and has over five million members to date. The new B Infinite program expands on this and offers a cornucopia of redemptions, flash deals and acts as a payment gateway for members.

The key benefit of the B Infinite programme is that it’s not just a card but an integrated app too. The app itself is downloadable from the Google Play Store for Android phones and the Apple Play Store for iOS devices. Through key partnerships with Mastercard and Wirecard, B Infinite allows users to make purchases via the app itself and purchases can get you BPoints which can then be redeemed for goods and services at a host of participating outlets nationwide. Among the list of merchants include 11street, A Cut Above, the Berjaya Group’s diverse array of resorts, 7-11 outlets nationwide, Chatime, Cosway, Caltex, Kenny Rogers Roasters, Mazda and more.

Optionally, you can do a full redemption of a service with BPoints or if not, top up the difference in cash. The points are valid for 3 years on a first-in-first-out basis and signing up for the B Infinite programme is free. For more details on B Infinite, swing by www.binfinite.com.my.