Ayam Brand reaches for the stars with Race-To-Space competition

Ayam Brand is a veritable institution that has been in existence for over a century and they’re aiming to celebrate their 125th anniversary in style as they’re launching a novel Racing-To-Space campaign that showcases some of their fine produce while showcasing more of their on-going regional sustainability efforts.

The Racing-to-Space campaign saw Ayam Brand releasing four high altitude balloons, each of which packed a selection of Ayam Brand’s most famous products and then launching them into the stratosphere with a mounted gun camera to show how the earth looks like from almost 25,000 metres from on high with the video footage uploaded to YouTube for viewers to enjoy.

In conjunction with the launch of the Racing-to-Space campaign, Ayam Brand is also organising a competition in Malaysia, Singapore, Vietnam, Thailand, Australia, China, Japan and France with Malaysia enjoying over 1,000 Ayam brand gift sets and 5 VR goggles to be won. The competition will take place starting today until 1st December 2017 and individuals can register at www.ayambrand.com.my/racing-to-space to take part in the competition.

One of the several balloon rigs that Ayam brand sent up into the stratosphere

“When we conceived the Racing-To-Space campaign it was to share the beauty of this region with more people, in line with our 125th year theme of We Care, We Are Family. As we worked on it, the World Wide Fund for Nature (WWF) also shared our interest in this project as a way to raise environmental awareness, so that people become more conscious of how their consumption habits can affect the environment. Ayam Brand is proud to be part of this beautiful region,” said Herve Simon, Ayam Brand Group Marketing Director.