11street’s new YouTube short film is surprisingly hilarious

Most commercials you find these days on YouTube are usually the sort of spamfest that has you hammering the close button but 11street’s first short featurette proves to be surprisingly entertaining. It stars their brand ambassadors Zizan Razak and Elizabeth Tan and is titled ‘Whatever it Takes‘ with Zizan set the Herculean task of finding an elusive bag of coffee beans in some isolated rain forest filled with rather unfriendly natives with a predilection for Jenga.

To date, the clip has gotten over 3 million views at last count and climbing fast. In fact, it’s so popular that they’ve garnered the ‘Top Ad in Retail’ at the inaugural YouTube Malaysia Ads Awards 2016; quite an achievement.

From left to right: Mark O’Dea, singer, presenter and YouTuber; Sean Sim, CEO of McCann Erickson; Hoseok Kim, CEO of 11street; Wong Siew Lai, Vice President of Marketing of 11street; Nadiah Nazri, Manager, Brand Marketing of 11street; and Ng Hook Seng, Chief Creative Officer of McCann Erickson.

Check it out here: